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Metrics

AI Share of Voice

Brand's proportion of total visibility across AI platforms compared to the entire market or competitor set.

What is AI Share of Voice?

AI Share of Voice is a specific variant of SOV focused exclusively on AI platforms like ChatGPT, Perplexity, Claude, and AI Overviews. Unlike traditional SOV which measures advertising or media presence, AI Share of Voice tracks how often your brand appears in AI-generated answers relative to competitors. This metric is critical for understanding your competitive position in the AI search ecosystem and identifying opportunities for improvement.

How Qwairy Makes This Actionable

Qwairy measures your AI Share of Voice across multiple platforms. Compare your visibility to competitors on ChatGPT vs Perplexity vs Claude, and see which platforms favor your brand.

Frequently Asked Questions

Traditional SOV measures advertising spend or search engine ranking positions, while AI SOV measures actual brand mentions in AI responses. A brand can dominate paid search (high ad SOV) but have low AI SOV if LLMs don't reference them. GEO platforms track AI SOV specifically, helping you understand competitive positioning in the emerging AI search landscape where traditional metrics don't apply.

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Related Terms

Share of Voice(SOV)

Metrics

Percentage of total brand mentions in a category that belong to your brand compared to competitors.

AI Visibility

Metrics

Measure of the frequency and quality with which a brand appears in responses generated by LLMs.

Competitive Analysis

Marketing

Comparative analysis of your brand's visibility against competitors in LLM responses.

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AI SEO

Alternative term for Generative Engine Optimization focusing on AI-driven search optimization.

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AI Traffic

Web traffic coming from AI platforms like ChatGPT, Perplexity, Claude, or Google AI Overviews.

← Back to GlossaryLast updated Oct 18, 2025