Does blocking AI crawlers improve my competitive position?

No, the opposite. Blocking AI crawlers makes you invisible in AI search while competitors gain visibility. Some publishers block crawlers to negotiate licensing deals, but for most businesses, AI visibility drives awareness and traffic. Only block if you have specific legal or strategic reasons. Default should be: allow AI crawlers.

What's the quickest way to improve crawlability for GEO?

Three immediate actions: 1) Check robots.txt isn't blocking AI crawlers (GPTBot, ClaudeBot, etc.), 2) Create/update XML sitemap with your best content, 3) Fix broken links and 404 errors. These technical fixes unlock crawler access. Then focus on content quality and freshness to maximize what crawlers find. GEO platforms provide crawlability audits with prioritized fixes.

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Technical

Crawlability

Ability of a website to be explored efficiently by indexing robots.

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What is Crawlability?

Crawlability refers to the ease with which crawlers (Googlebot, GPTBot, ClaudeBot, etc.) can access, browse, and index a website's content. Good crawlability requires a clear structure, well-configured robots.txt, XML sitemap, fast loading times, and absence of technical errors. For GEO, it's crucial to optimize crawlability specifically for AI crawlers.

How Qwairy Makes This Actionable

Qwairy analyzes your robots.txt configuration to verify AI crawler access. Check if GPTBot, ClaudeBot, and other AI crawlers can access your content, and get recommendations to improve crawlability.

Frequently Asked Questions

AI crawlers (GPTBot, ClaudeBot) prioritize content quality and freshness over sheer volume. They're sensitive to load times—slow sites get crawled less frequently. Unlike Googlebot which crawls comprehensively, AI crawlers may sample strategically. Ensure your most valuable, fresh content loads fast and is easily accessible. GEO platforms check AI-specific crawlability factors.